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earn income from home
Exceptional Products
A World of Opportunity
It’s our founding axiom: “exceptional products at reasonable prices.” Ask any successful Marketing Executive the foundation of their success. The specific details of each story will vary from person to person, but exceptional products are always a significant part of each Marketing Executive’s story.
The driving vision at Melaleuca’s corporate headquarters is “exceptional products.” From the President’s Office through Marketing, Research and Development, Customer Care, and Business Development, all know this, believe this, and pursue it as the ultimate goal.
It’s a vision that has been driven from the top since the day the company was formed in 1985. Says Frank VanderSloot, founder and President, “We are a product-centered enterprise. Exceptional, effective, safe products and the science behind them, are the foundation of our business.”
Exceptional products and value pricing mean a great business opportunity for those who choose to pursue it. Or who, more commonly, simply can’t keep their satisfaction to themselves.
The following stories are from successful business leaders who allied themselves with Melaleuca primarily for the products. Customers who found such personal success with the products they just had to tell someone else. And then someone else. And then....
A Simple Message
For Margie Rae and David Felsenthal, it was Renew; for Steven Alexander, Tub N’ Tile; for Linda Potter, the Daily for Life Pack; and for Nancy Johnston it was T-36 C-5 Melaleuca Oil. Virtually every business builder has a product story, and almost all of them will tell you it all started with the products. So what makes them suddenly decide to refer others?
To successfully build a business based on Melaleuca’s exceptional products, one must first understand what it is that makes them exceptional. Business builders need to experience the higher quality combined with better value before they can communicate that easily welcomed message to others.
“The Business Just Followed”
Senior Directors IV
Nancy & Jim Johnston
“I was sick all the time before I found Melaleuca,” says Nancy Johnston, a cancer survivor and Senior Director IV. “I’ve gotten three cancers. I had Hodgkin’s disease in college. Now I rarely get sick anymore. It’s all about keeping the immune system strong. Don’t wait until you get sick and then try to gain your immune system back. That’s much more difficult to do than keeping it strong in the first place.”
Nancy was a school vocal instructor earning a very modest salary when she took the 90-day Vitality Pack challenge. She fully expected to get her money back at the end of the 90 days. But instead, she felt stronger than she had in years. “I really expected to get a refund, but I was pleasantly surprised,“ she says.” When you have those ‘Ah-ha’ experiences, you want to share them with others.” Which is exactly what she did.
Without even thinking about it, Nancy found herself telling people about her Vitality Pack experience. “I didn’t even know there was a business,” Nancy says. “People started asking what I was using. I didn’t know what to do, so I called Linda Potter. I decided it would be pretty nice to earn enough to have my products paid for each month.
I invited a few friends over, and within a week I became a director. I really wasn’t looking for a business at all. It wasn’t really the business that motivated me, it was sharing the products. I’d been a customer, and I knew the products were good, and the business just followed,” she says. “This is just a simple switching of stores to be healthier.” Her annual income with Melaleuca now exceeds $70,000 annually.
It's Only Natural
Executive Directors V
Margie & Don Rae
For many customers, that’s where it ends— successful product experiences were all they were looking for. But some feel a desire to share what they have; a desire that never goes away.
When Executive Director V Margie Rae of Boise, Idaho, first enrolled with Melaleuca, her only real focus was helping her 3-year-old overcome eczema. She began using what was then the Moistursil (now Renew) Bath Oil as well as the cleaning and nutrition products.
“It wasn’t about making money,” she says, as she was a practicing nurse working with her husband who is a chiropractor. “We honestly didn’t even see that part when we started-we didn’t know,” she says.
But Renew, combined with non-toxic Ecosense cleaners, quickly conquered her child's health problem and Melaleuca found a place in Margie’s heart. As well as seeing the effectiveness of the products, the Raes noticed how much they saved buying Melaleuca products instead of grocery store and health food store brands. Those have been the driving messages of their business ever since.
“Once we switched to the Vitality Pack, we were feeling good physically and saving about $80 a month,” she says. “So first it was about saving money, and then it was about making money.” When Margie first contacts prospective customers, that’s still the route she takes: “I can help people take charge of their finances by helping them save money; then if they're interested, I can help them make money.”
In fact, Margie almost never takes the approach of asking people to begin as business builders. “You can't fail at being a customer,” she said. “You’re going to really win with Melaleuca products. But if you love the product, you’re going to tell others about it. It’s just natural. It’s going to happen.”
“Because We Believe in the Products”
Executive Directors III
Angela & Anthony Cook
Angela Cook’s husband, Anthony, a nuclear engineer earning around $90,000 a year at the time, started out excited about the Melaleuca business opportunity, but then tapered off when he met and married Angela. “He had gotten to Director, but no farther. At that stage we just remained customers for two years,” Angela says. “The products were great and we were getting a little check in the mail, but I had a good job in technical sales and felt the timing just wasn’t right [to build the business].”
But over time, the Cooks, now Executive Directors III who earned more than $165,000 in 2004, decided to reevaluate, and when they did, they had no problem sharing what they knew. “We wanted to get out of corporate America,” she says. “We decided Melaleuca was going to be the company we pursued. We decided at that point that we wanted to tell people about both our experience as customers and the business potential. The reason it was easy for us to make that transition was because we believe in the products and we believe in Melaleuca.”
But Angela says not every customer should need as much time as she and Anthony did to make the choice to enroll someone.
“It doesn't take two years to determine whether you believe in the products or in the company,” she says. “The more products you try, the better.”
Just a Customer
Executive Directors V
Jill & Greg Parker
Jill Parker was a committed stay-at-home mom when she and her husband, Greg, an electrical engineer earning $90,000 a year, decided to start building a business with Melaleuca. Thinking it the weakest potential area of her organization, she initially grouped those who only wanted to be customers into one leg of her organization. Over time, Jill and Greg, now Executive Directors V, found that their customer leg was the biggest source of business builders. Now, they no longer think of it as just their “customer” leg.
“When somebody says, ‘I just want to be a customer,’ I want them to be a customer,” Jill says. “Half of those people are building businesses now. It’s almost inevitable that they're going to tell someone about the products.”
Jill says she’s been really surprised to find who’s been working the business and who hasn’t. Often, she says, those who start out business-focused lose their focus, where those who begin product-focused are better able to build the business. “Good customers become good business builders,” she says. “That’s because it comes from the heart. And people can tell whether it’s coming from the heart or whether you’re just trying to get them to do something.”
Consequently, Jill and Greg craft their presentations toward enrolling a product-ordering customer first, and then save the business opportunity for the last 10 minutes. “People think we’re here to get them to do a business and ‘by the way, here are some products.’ We try to do the opposite. Most of our focus is on the products.”
Jill urges enrollers to take on customers regardless of what level of interest they commit to on the enrollment form. Those who claim a “1” (customer only) could someday bloom into executive directors. “It just takes one person to decide ‘I want to build a business’ to change your whole business.”
Last year she and Greg earned $337,000 from their Melaleuca business.
Exceptional Products= Promoters =Prosperity
Executive Directors IV
Nicole & Daniel Montez
Many customers find that the Melaleuca miracle extends beyond products. Daniel Montez, a construction management consultant, and his wife Nicole, then a corporate recruiter, used to roam newer residential neighborhoods scoping out pretty houses they would hope to someday live in. Melaleuca turned their dreams into reality.
“It’s absolutely life-changing,” Nicole says. “It does so much more than help you fulfill your dreams. It allows you to be free—whatever that means to you. It sets you up for generations—that's huge!”
The Montez’s are now Executive Directors IV, earning more than a quarter of a million dollars per year. Instead of just looking at gorgeous homes, they now own one.
Other Marketing Executives, like Director V Hilda Empey, might have smaller aspirations than houses. “It was my dream to go on a cruise,” Hilda says. “Now thanks to Melaleuca, I've been on six!”
Prior to building a successful organization in Ontario, Canada, Director V Lynne Majid worked both as a schoolteacher and as a real estate agent. “After having started the organization, I was making $1,000 a month, so I hung up my life as a Realtor and stayed with Melaleuca,” she says. “After I was making more than $2,000 a month, I gave up being a school teacher and moved west. That’s a pretty freeing feeling to give up a 30-year career and move.”
For others, the advantage of additional Melaleuca income is that one doesn’t have to go to the office every day to earn it. Freedom and flexibility allow them to work from home. New Executive Directors Bryon and Amy Hughes saw a tremendous difference when Bryon left the full-time U.S. Military for their home-based Melaleuca business.
“The other day, my oldest son, Jared, said to my wife, ‘You know mom, we’re a really lucky family. Other kids’ parents go to work all day, but my mom and dad work from home and it's the best thing ever,” says Bryon. “Amy came to the door and she was crying, and I said, ‘what’s the matter?’ She said, ‘Listen to what Jared just told me.’ We often hear that Melaleuca can bring families together. We’ve seen it. It’s not about the money, but what the money provides for you.”
Often, those who begin the business believing it’s all about the money find out that in order to be effective, they must first have a good understanding of the products, starting with converting their own home.
Going the Distance
With all of the evidence mounting, more and more customers are referring other customers.
“Once you've seen the products enhance someone else’s life, it just becomes so much more fun!” says Executive Director VIII Linda Potter. “Once they learn what the products can do they begin sharing them. Once somebody shares with a friend or a family member and they have a good product experience, they feel great about it and then tell someone else.”
Angela Cook says many still haven’t seen the full scope of what Melaleuca can do. “We would not be building the business today had we not seen a full New Horizons upon joining,” she says. “Initially, it’s crucial that enrollers show people exactly what Melaleuca is. If you really enjoy our products, you can refer other people to our company and we’ll pay you for it.”
“It’s an opportunity for anybody to take as far as they want,“ concurs Daniel Montez. “We talk to friends and neighbors who just want to make an extra $200 a month,” says Nicole Montez.
International sales and motivation guru Zig Ziglar often teaches that “Selling is nothing more than a transference of feeling.” Experience, passion, promotion.
Knowing the products, and having experience with the products, is essential whether you want to own your own business (for a $29.95 start-up fee!) or just improve your health. But as you become familiar with the products you will be attentive to the needs of others, and anxious to tell them your own success stories.
You'll want to. Have to. Need to.
And then you can watch a Melaleuca miracle happen in the life of one of your friends or neighbors. After which, they’ll just have to tell someone else about it.
That’s the process that has made Melaleuca one of the fastest growing companies in North America. |
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This intel was contributed by weyfd
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May, 2012
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